Emotions rule our world. This in itself is not news. Ever since Cain slayed Abel, and ever since Zeus fell in love with Europe, human behaviors have been driven by aggression, passion, and all their cousins. But in the last years, something has shifted: In the past, quite regardless of culture and environment, human beings mostly saw emotions as something unruly that had to be contained. In the very recent present, however, emotions have taken center stage in our personal, professional, and public lives. We live in an age of emocracy – but without ever having explicitly agreed on its constitution, principles, laws, and practices. This is a problem.
I have a judgmental mind. As soon as something appears at the edges of its apprehension, it sets into motion its ceaseless mechanics of (re-) cognizing, classing, assessing, perceiving, exploring, absorbing, ruminating, embracing, consuming, (re-) forming, shaping, and spinning its tales of past, present, and future lives. And comes up with a firm understanding of the “something” that, just a moment ago, was nothing but a spark, a glitter, and a dewdrop.
It started with a tweet. On May 10th, 2015, @raue tweeted: “I should maybe blog again, so someone can praise it enthusiastically, so I can retweet, and you can then fav that”; I replied: “What about the reverse? I fav your tweet so you can retweet it, and then I blog about it?” – and retweet he did. So here I am, stuck with a casual commitment made online. Now I have to deliver – or else: The whole online universe will feel let down, and it’ll be my fault.