“Goal! Goal!! Goal!!!” – or: What to cheer for in sustainability

In my last post, I defeated the view that there could be any truth(s) about sustainability. In closing, I also conceded that it would be disheartening to conclude from this that nothing can be done. Indeed: Practically everyone who’s ever felt a whiff of the magic of sustainability also intuitively feels that something needs to be done, urgently and with vigour. If we accept that people (and by consequence, organisations) do feel this urge[1], it is also acceptable to look for answers to how people (and organisations) can best achieve what they want with regard to sustainability

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