Masters of attention: The wisdom of 21st century entrepreneurship

Earlier this week, I spent a day with more than 200 entrepreneurs[1]. You’ll not be surprised to hear that they had picked beyond hip locations (including a conference hotel with – among other amazing features – guitars for rent), organised superb weather (including a light breeze to keep people chilled), designed a program that effortlessly outperformed any global corporation’s top management meeting’s very special edition (including a give-away backpack the usefulness of the content of which tricked me into thinking I had accidentally stolen somebody else’s[2]), and chosen a motto that could’ve been taken straight from Plato, Dante, or the Buddha[3].

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