think, let go, serve – and face your fears

Today is March 15, 2020. By now, the corona pandemic[1] has far-reaching consequences for public and private life around the globe. As of today, the WHO reports over 150,000 confirmed cases and almost 6,000 deaths[2]. Countries and companies are issuing travel bans; theaters, music halls, cinemas, gyms, restaurants, and shops as well as schools and daycare facilities are closing down.

The crisis is creating an enormous workload for many: Healthcare professionals are working 24/7, caring for those infected (as well as for other patients) and engaging in research to find a cure or a vaccine.

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On compliments, votes, and donations: When causes are bigger than choices

Life is a string of choices[1]. Some are very intentional, like selecting ice-cream flavours on a sunny day[2], some are relatively deliberate like picking a job, a mate, or a car[3], and for some, our rationales appear blurred and we ourselves doubt our influence on our decisions, so for lack of better explanations, we call it fate, destiny, karma, or science. Still, for most situations, most of us have figured out how to make our choices in ways that make us feel  consistent with who we think we are (or who we want to be)[4].

Today, I’m not going to talk about the seemingly “big” choices in life (or business)[5]. Instead, I want to talk about a particular kind of choice that presents itself the moment we deeply care about an ideal, a cause, or a principle.

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